Test Product (Copy)
December 24, 2024
Product Review (Amazon, eBay, and Walmart)
January 26, 2025
Amazon PPC and Store Management
150.00$
Running optimized Amazon Pay-Per-Click (PPC) campaigns is essential to maximize visibility, attract potential customers, and drive sales
In today’s highly competitive e-commerce landscape, running optimized Amazon Pay-Per-Click (PPC) campaigns is essential to maximize visibility, attract potential customers, and drive sales. I specialize in creating, optimizing, and managing Amazon PPC campaigns to help new stores like yours grow and achieve profitability.
Scope of Work
1. Initial Setup
Keyword Research: Conduct in-depth analysis to identify high-traffic, relevant, and cost-effective keywords.
Campaign Structure: Build well-organized campaigns and ad groups tailored to your product categories.
Product Listing Optimization: Review and enhance product listings (titles, bullet points, descriptions, and images) to ensure they are fully optimized for ad performance and search visibility.
2. Ad Types and Their Effectiveness
We will utilize the three primary types of Amazon PPC ads for maximum impact:
Sponsored Product Ads
Function: Promotes individual product listings, appearing in search results and product detail pages.
Effectiveness: Ideal for driving direct sales by targeting high-intent customers actively searching for your products or similar items.
Sponsored Brand Ads
Function: Highlights your brand logo, a custom headline, and multiple products, displayed at the top of search results.
Effectiveness: Best for increasing brand visibility and awareness, making them perfect for businesses with multiple products looking to establish a stronger brand presence.
Sponsored Display Ads
Function: Targets audiences on and off Amazon, leveraging browsing behavior and shopping habits.
Effectiveness: Excellent for retargeting potential customers who have viewed your products or similar items, re-engaging shoppers to drive conversions.
3. Campaign Management
Bid Optimization: Adjust bids regularly to balance cost-per-click (CPC) and return on ad spend (ROAS).
A/B Testing: Experiment with different ad creatives, headlines, and keywords to identify top-performing combinations.
Negative Keywords: Continuously refine campaigns by adding negative keywords to reduce wasted ad spend.
4. Performance Tracking and Reporting
Monitor key metrics such as impressions, clicks, click-through rates (CTR), conversion rates, and ACOS (Advertising Cost of Sales).
Provide detailed weekly and monthly reports with actionable insights.
5. Ongoing Optimization
Analyze campaign data to identify trends and opportunities.
Scale profitable campaigns while refining underperforming ones.
Adapt strategies to align with Amazon’s evolving PPC algorithms and trends.
Goals
Achieve a healthy ACOS aligned with your profit margins.
Increase product visibility and boost organic rankings.
Maximize sales and ROI through data-driven strategies.
Timeline
Initial Setup: 5–7 days from project commencement.
Ongoing Management: Weekly updates with continuous optimization.
Pricing
Option 1:
Monthly Management Fee: $[Insert Fee]
Includes setup, weekly optimizations, and reporting.
Option 2:
Performance-Based Fee: [Percentage]% of total ad spend + a base management fee of $[Insert Fee].
Why Choose Me?
Proven expertise in managing Amazon PPC campaigns with a results-driven approach.
In-depth knowledge of Sponsored Product, Sponsored Brand, and Sponsored Display ads.
Strong focus on ROI and minimizing wasted ad spend.
Transparent reporting and regular communication.
Next Steps
Let’s schedule a call to discuss your goals, product categories, and expectations. Together, we can develop a successful Amazon advertising strategy for your store.
Looking forward to working with you!