Amazon
Services
Store Management, Advertising & Optimization
Our Services
Product Research and Analysis
Competitor Analysis: Study competitor listings to identify pricing, keywords, and strategies.
Keyword Research: Use tools like Helium 10, Jungle Scout, or Amazon's keyword tools to identify high-ranking and relevant keywords.
Market Analysis: Assess demand, trends, and opportunities for products in the seller’s category.
Product Listing Creation
Title Optimization: Craft attention-grabbing, keyword optimized titles.
Bullet Points: Write clear, compelling, and benefit driven bullet points.
Descriptions: Provide detailed, keyword-rich descriptions with a focus on product features and benefits.
Image Optimization and Design
Product Photography: Arrange or advise on high quality images that meet Amazon's guidelines.
Image Editing: Enhance images to look professional (white background, proper lighting, etc.)
Infographics: Design images that convey features, benefits, and comparisons.
Listing Optimization (SEO)
Backend Keywords: Add hidden keywords in the backend for enhanced discoverability.
A/B Testing: Test variations of titles, images, and descriptions to determine the most effective version.
Amazon SEO: Ensure the listing complies with Amazon’s A9 algorithm for better rankings.
Enhanced Brand Content (EBC)
A+ Content Creation: Develop visually appealing and brand focused content for professional sellers or brand-registered accounts.
Product Storytelling: Highlight the brand's story, unique value propositions, and benefits.
Amazon Storefront Design
Custom Storefront Creation: Build a professional and visually engaging Amazon storefront for brand-registered sellers. Highlight product categories and bestsellers. Include high-quality banners, lifestyle images, and promotional graphics.
Brand Story Integration: Design a page layout that effectively communicates the brand’s story and values.
Page Layout Optimization: Create user-friendly navigation and logical product grouping. Add featured sections like "Best Sellers," "New Arrivals," and "Special Offers.“
Graphic Design for Storefront: Use custom graphics, infographics, and videos to create a unique look. Incorporate brand colors, fonts, and themes for consistency
Mobile Optimization: Ensure the storefront is fully responsive and visually appealing on mobile devices.
PPC Campaign Setup and Optimization
Campaign Types: Sponsored Products, Sponsored Brands, Sponsored Display
Keyword Targeting: Manual Targeting, Automatic Targeting, Negative Keywords
Bid Management and Budget Optimization: Daily Budget Allocation, Dynamic Bidding, Bid Adjustments
Targeting Strategies: Product Targeting, Audience Targeting
Campaign Optimization and Monitoring:
Performance Analysis: Monitor KPIs such as ACOS (Advertising Cost of Sale), CTR (Click-Through Rate), and ROAS (Return on Ad Spend).
Keyword Optimization: Identify high-performing keywords and add them to manual campaigns for better control. Pause or reduce bids for low-performing keywords.
Ad Placement Analysis: Determine whether ads perform better in top-of-search placements or elsewhere and allocate budgets accordingly.
Other Services
Why Chose
Reputation Trip
Expertise in Amazon's Ecosystem:
Digital marketing companies specializing in Amazon have deep knowledge and experience in navigating the platform's complex ecosystem. They understand Amazon's algorithms, policies, and best practices, which can help brands optimize their presence and drive better results.
Strategic Planning and Execution:
Digital marketing companies can develop and execute comprehensive strategies tailored to the brand's goals and target audience. Whether it's launching new products, improving search visibility, or increasing sales, they can create a roadmap for success and implement tactics to achieve desired outcomes.
Access to Advanced Tools and Technologies:
Many digital marketing companies have access to advanced analytics tools, keyword research software, and advertising platforms that can provide valuable insights and streamline campaign management. Leveraging these technologies can help brands gain a competitive edge and maximize their ROI on Amazon.
Risk Mitigation and Compliance:
Amazon has strict policies and regulations that brands must adhere to in order to maintain a positive reputation and avoid penalties. Digital marketing companies can help brands navigate these complexities and ensure compliance with Amazon's terms of service, reducing the risk of account suspension or other issues.